About CalebRat... errr.. CableRated
We started CableRated for a simple reason:
We got tired of the nonsense.
Between the three of us, we’ve spent decades in consumer electronics reviewing products, building brands, working with/for manufacturers, and collaborating directly with engineering teams to meet performance, reliability, and quality standards.
No matter where we sat in the industry, we kept running into the same problem with cables.
On one end of the market, there were dirt-cheap cables with questionable quality control. On the other, there were cables being sold with claims that ranged from exaggerated to outright absurd.
Somewhere in the middle was the truth.
We’ve spent years testing products, evaluating specifications, understanding how products are designed, and working alongside the people responsible for making them. We know the difference between engineering and marketing.
And when it came to cables, we kept seeing the same thing:
A good cable matters.
An expensive cable doesn’t necessarily matter.
So we decided to build the company we wished existed.
We sourced samples. We tested them. We compared them. We worked to understand where measurable performance improvements ended and marketing claims began. Then we started building cables without ✨magic✨ materials, secret sauce, or mystical (and expensive) claims.
Just well-built products designed to meet the standards that matter, perform reliably, and deliver excellent value.
That’s it.
Caleb Denison — Co-Founder & CEO
Tech reviewer, reference-cable hoarder, head of media.
Caleb started his career at Aperion Audio, helping people build home theater systems without taking out a second mortgage. He later spent more than a decade as a senior editor at one of the largest consumer technology publications on the internet. Over the years, Caleb has become one of the most trusted voices in consumer audio and video and recently launched his own independent media business, with CalebRated at its center.
The CableRated reference HDMI cable isn’t something he uses because he helped create it. It’s the cable he uses because it passed his standards. It’s the cable connected to the products he reviews every day.
That’s the whole point.
Dipin Sehdev — Co-Founder & COO
Consumer electronics veteran. Operations guy. Zero patience for overpriced anything.
Dipin has spent more than 16 years working with brands including KEF, Roon, and Amazon before founding CE Critic, a consumer electronics intelligence platform that helps buyers make more informed purchasing decisions.
At CableRated, Dipin handles everything from supplier relationships and logistics to testing, operations, and fulfillment.
When he’s evaluating products, he’s usually not sitting in the sweet spot. He’s walking around the room checking viewing angles, off-axis performance, and real-world usability because that’s how people actually use products.
Alex Pasco — Co-Founder & Creative Director
UX obsessive. Digital commerce nerd. Head of shenanigans.
Alex worked alongside Caleb at Aperion Audio before spending more than a decade building digital commerce experiences and helping brands connect with customers online.
He’s spent enough time around consumer electronics to know exactly where marketing ends and reality begins.
And he has plenty of opinions about both.
At CableRated, Alex is responsible for brand, creative direction, user experience, and making sure everything feels as good as it performs.
Every product that carries the CableRated name gets the same treatment:
Carefully sourced.
Thoroughly tested.
Honestly represented.
Fairly priced.
Consumers shouldn’t have to choose between questionable quality and outrageous markups.
If we can’t confidently recommend it ourselves, we won’t sell it... and we're just getting started.
The goal isn’t to launch a few cables and call it a day. We’re building a company around products we actually use, trust, and recommend to our friends and family.
Thanks for being here.
Now let’s get you hooked up.